JS Sloane Superior Hold Hair Pomade 4 oz

OverviewAbout JS Sloane: The quest for the perfect grooming product, and a passion for all things distinguished and refined, led the to the creation of JS Sloane Co . With this dapper gent in mind and for the love of Hollywood's golden era  and the distinguished and dashing leading men of the silver screen, lead to the development of JS Sloane first products offering a trio of bespoke grooming essentials. Heavyweight Brilliantine, Mediumweight Brilliantine, and High Gloss Top Coat each offer a modern take on old-school men's hair dressing. JS Sloane Superior Hold JS Sloane Superior Hold with its fresh "1947" scent will provide extreme hold with a creamy, luxurious texture that is easy to use. Spreads smoothly in the palm of your hands for effortless styling for dry, course, or thick unmanageable hair. This water based pomade has a medium shine that can be re-combed throughout the day without losing its hold or luster. Directions: Recommended to use on dry hair for more manageable feel and all day restyling, can also be applied to wet or towel dry hair for a different setting once hair is dry. Place a small dab of brilliantine onto palm of hand, rub once vigorously, then smooth hands over hair from front to back. This can be repeated on sides for extra slick look. Also you can add a few drops of water on hands for slicker look, comb hair into desired style. Styling Guide "Without the right grooming product even the best haircut doesn’t stand a chance!" Follow these tips to have a great hair day every day: 1. Rub a dab between palms to loosen and warm up product. 2. Slide hands through nearly dry hair. 3. Shape and shake hair into desired look and GO! The Concept JS Sloane Co . wanted to bring back the sensibility of grooming as a ritual and the notion that being well-groomed was a prerequisite to social interaction. JS Sloane took on one of hair styling's oldest and most revered products: brilliantine. Also known as pomade, or more commonly hair grease. The goal is to create a modern-day version for the gentleman's classic grooming products. A Modern Twist on a Classic JS Sloane’s new take on classic brilliantine and grooming products, has been perfected and formulated to offer the most desirable characteristics of pomades, waxes, and hair greases of the past. Leaving out any of the drawbacks such as greasiness, heaviness, drying, and the difficultly to wash out, these traits have been replaced by a dapper-gentleman’s wish-list of hairstyling benefits. Styling ease, unbeatable hold that’s soft to the touch, and best of all, washes out with nothing more than water. Distinct Grooming JS Sloane Co., a line of bespoke gentlemen’s grooming products is designed for the man who doesn’t follow fashion, he makes it. Hollywood-legend handsome good looks are at your fingertips with JS Sloane! JS Sloane Co. harks back to this vintage sensibility. In this post-grunge, neo-hipster age, there's a breed of men that pays fastidious attention to detail, and in doing so, elevates the daily grooming ritual from mundane to sublime.