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Highlights
- An understanding of psychology specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to
- This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of ho
- How aesthetically pleasing design creates positive responses
- The principles from psychology most useful for designers
- How these psychology principles relate to UX heuristics
- Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
- Ethical implications of using psychology in design
- A framework for applying these principles
Specifications
| Language | English |
| Author | Jon Yablonski |
Laws of UX: Using Psychology to Design Better Products & Services
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