LowIncome Consumers as a Source of Innovation Aline Krämer Paperback English by Krämer - 2015
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Specifications
| Publisher | Springer |
| ISBN 13 | 9783658089290 |
| Author | Krämer |
| Book Format | Paperback |
| Language | English |
| Book Description | The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. |
| Publication Date | 2015 |
| Number of Pages | 364 |
LowIncome Consumers as a Source of Innovation Aline Krämer Paperback English by Krämer - 2015
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