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Mapping Innovation (Pb)

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PublisherMcGraw-Hill Companies; 1st edition
ISBN 139781265874681
ISBN 101265874689
AuthorGreg Satell
LanguageEnglish
Book DescriptionMap the innovation space--and blaze a path to profits and growthCountless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies--a straight
About the AuthorGreg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The Times of London, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for The Publicis Groupe, one of the world's leading marketing services organizations. .
Publication Date11 July 2023
Number of Pages240 pages

Mapping Innovation (Pb)

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