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Specifications
| Publisher | Pearson |
| ISBN 13 | 9781292135762 |
| Book Subtitle | A European Perspective |
| Book Description | Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. |
| About the Author | Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University.Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School.Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot. |
| Language | English |
| Author | Patrick De Pelsmacker |
| Edition Number | 6th edition |
| Publication Date | 16-Aug-17 |
| Number of Pages | 648 |
Marketing Communications Paperback English by Patrick De Pelsmacker - 16-Aug-17
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