MARKETING RESEARCH: AN APPLIED ORIENTATION, 5/E
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| Publisher | English |
| ISBN 13 | 9788120330443 |
| ISBN 10 | 8120330447 |
| Book Description | Book Summary of Marketing Research : An Applied Orientation 5ed Marketing Research: An Applied Orientation is written to provide a marketing research text that is comprehensive practical applied and managerial and presents a balanced coverage of both qualitative and quantitative material This book is written from the perspective of a marketing research user It reflects the current trends in international marketing ethics and the integration of internet and computers as well as a focus on the practice of marketing research by featuring Burke Inc and marketing research organizations Several unique features in terms of the content and presentation of the material make it distinctive |
| Language | English |
MARKETING RESEARCH: AN APPLIED ORIENTATION, 5/E
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