Specifications
| Publisher | Taylor And Francis Ltd |
| ISBN 13 | 9780415557870 |
| Book Description | E-business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. this textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. casting aside the over-complicated and narrow introductions of other textbooks, grefen presents, analyzes and explains the principles of e-business with refreshing clarity. the book covers both the business and technology aspects of this topic, using a unique framework integrating: business - focuses on why a specific e-business scenario exists and how an organization can profit from it organization - analyzes how organizations and their processes are structured to achieve strategic goals architecture - explains the high level design of advanced information systems to describe how e-business functions technology - examines the technological implementation of e-business scenarios using a wide variety of ingredients from it mastering e-business offers a well-structured overview of all aspects of e-business and is an essential read for all students and professionals interested in this central aspect of modern, global business. |
| About the Author | Paul grefen is a professor at the school of industrial engineering at eindhoven university of technology, the netherlands. he has a rich background in research in information systems and e-business, cooperating with industry and academia. he has published many international journal and conference papers and several books. |
| Language | English |
| Author | Paul Grefen |
| Edition Number | 1 |
| Publication Date | 40389 |
| Number of Pages | 208 |
Mastering E-business paperback english - 40389
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