Highlights- Contains exclusive skin conditioning ingredients
- A water-based water-resistant foundation that provides long-lasting natural facial coverage
- The easy to blend face foundation water-resistant formula provides natural-looking coverage
- Long wearing, 8 hours, Oil free, Refines skin, Provides perfect complexion for all skin types
- Makes a perfect gift for someone special
OverviewCanadian cosmetics brand M·A·C Cosmetics- popularly known as M·A·C- was founded in Toronto in 1984 by makeup artist and photographer Frank Toskan and salon owner Frank Angelo. With Toskan as creative director and Angelo as director of marketing, the duo worked out of a kitchen in Angelo’s hair salon. Joined by Toskan’s future brother-in-law and chemist Vic Casale, the team cooked up their debut lipstick inspired by a pink Crayola crayon, Flamingo and soon the lipstick line expanded to include twenty-three crayon-inspired shades as well as a range of pencils, bases and powders. Word spread about the quality products and make-up artists in Canada and the US began choosing M.A.C.’s brilliant shades for their makeup kits, spreading word to their clients including pop star Madonna. The first M.A.C. Pro store opened in 1982 in Toronto, styled as a space for makeup artists to exchange tips, portfolios and buy in bulk. The products were intended for makeup professionals but were then sold directly to consumers. As Frank Toskan explained in a company release, he “first manufactured makeup for models, but then the models wanted this makeup for their sisters, friends, and so on… ” In 1985, M·A·C Cosmetics opening its first retail store in New York City’s West Village, at the epicentre of the AIDS epidemic; the duo’s bold approach to makeup artistry was just what the community needed and the. store became a hot spot for locals, drag queens and beauty eccentrics. In fact, drag entertainer Lady Bunny was hired to work the door!! The founders hired employees with bold hair color, piercing and tattoos and it was the first brand in cosmetic history to invest in the training and education of its staff. In the Nineties, M·A·C Cosmetics had over a hundred stores worldwide, raking in an estimated two hundred million francs. The brand development, the opening of new points of sale, and the adaptation of products tailored to each continent made the brand a best-seller worldwide. In 1994, Estée Lauder Companies acquired fifty one per cent shares and began managing the business end while the founders retained creative control. During this era, Madonna requested a lipstick that would last through a performance so Toskan and Angelo formulated Russian Red. It became a sensation and the store often had visits from stars like Michael and Latoya Jackson; when supermodel Linda Evangelista mentioned M·A·C Spice lip liner in an interview, it sold out immediately. in 1994, M.A.C. launched Viva Glam campaign. The burgundy Viva Glam lipstick was modelled by drag sensation RuPaul and to this day, one hundred percent sales of this product goes to the M.A.C AIDS Fund.