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| Publisher | Wadsworth |
| ISBN 13 | 9781111829537 |
| Book Subtitle | 9781111829537 |
| Book Description | Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact" focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues.show more |
| Language | English |
| Author | Shirley Biagi |
| Publication Date | 2011 |
| Number of Pages | 325 |
Media Impact Paperback English by Shirley Biagi - 2011
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