Men's Water Resistant Analog Watch BI5006-81P - 39 mm - Silver/Gold

OverviewSince 1924, when CITIZEN released its first pocket watch, a single ideal has been handed down within the company. We make watches that are an integral part of our customers’ lives. Established in 1995, The CITIZEN was conceived as a brand that would embody that ideal. With the birth of the Citizen Watch Company in 1930, the name of that first pocket watch became the name of the company. A watch that is an integral part of people’s lives. The brand concept of The CITIZEN, has been something we have aspired to since the early days of the company and that first pocket watch. We want to make watches that many people will use and cherish for a long time.” That philosophy, unchanged since the release of our first pocket watch in 1924, has inspired us to develop and refine a host of technologies and functions in the century since then. In 1995, sixty-five years after the founding of the Citizen Watch Company, we decided it was time to reconnect with our original “loved by citizens, working for citizens” ideal. With The CITIZEN, we brought together all our most advanced technologies to create timepieces that truly express the essence of the watch. Developed on the concept of “being an integral part of your life,” the first-generation models already possessed the distinctive character and features that distinguish the brand today​​: superior levels of accuracy and simple, practical designs. Improving the basic specifications of the next generation of a product is a natural progression. Inspired by responses to customer surveys, The CITIZEN second-generation models focused intensely on usability. This was when functions like the perpetual calendar valid until 2100 and World Time Function (invaluable on trips abroad) came in, along with hypoallergenic metal bands that are gentle on the skin and push-button clasps that can be opened without any snagging of fingernails. Making watches that put comfort and ease of use front and centre is a tradition The CITIZEN proudly maintains to this day.