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| Publisher | Dar El Farouk |
| ISBN 13 | 9789774080265 |
| Book Description | This book hands you to explore the possibilities of this exciting new field. The author was keen to provide a comprehensive idea of everything that goes on in the field of mobile marketing, with a focus on the role played by mobile phones in changing the way companies - of all sizes - used to deliver their marketing messages to customers. Throughout all the chapters of the book, a large amount of practical advice, expert opinions, and real-life examples are included to help you: Emphasizing the importance of mobile phones as the most efficient modern means of marketing operations Achieving integration between regular marketing campaigns and those based on mobile text messages Exploiting the effectiveness of text messages to convert mobile users into customers Learn the techniques that control future visions for the world of marketing Benefit from the experience of the most popular marketing campaigns Use the mobile phone responsibly without interfering with its users Use text messages to achieve your marketing goals at the lowest costs In addition, you will find the book equipped with a glossary of terms to help you understand the techniques mentioned. |
| Language | Arabic |
| Author | Matt Haag |
Mobile Marketing - Modern Marketing Skills Series
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