العربية
  • Free & Easy Returns
  • Best Deals
العربية
loader
Wishlist
wishlist
Cart
cart

Mythologies: The Complete Edition Paperback English by Roland Barthes - 41345

Now:
AED 73.00 Inclusive of VAT
noon-marketplace
Get it by 17 Dec
Order in 21 h 47 m
VIP ENBD Credit Card

VIP card

Earn 5% cashback with the Mashreq noon Credit Card. Apply now

Delivery 
by noon
Delivery by noon
High Rated
Seller
High Rated Seller
Cash on 
Delivery
Cash on Delivery
Secure
Transaction
Secure Transaction
1
1 Added to cart
Add To Cart
Noon Locker
Free delivery on Lockers & Pickup Points
Learn more
free_returns
Enjoy hassle free returns with this offer.
Item as Described
Item as Described
70%
Partner Since

Partner Since

7+ Years
Overview
Specifications
PublisherHill & Wang Inc.,U.S.
ISBN 139780809071944
ISBN 10809071940
Book SubtitleThe Complete Edition
Book DescriptionNo denunciation without its proper instrument of close analysis, Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them. Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked. What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.
About the AuthorRoland Barthes was born in 1915. A French literary theorist, philosopher, and critic, he influenced the development of various schools of theory, including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism. He died in 1980.
LanguageEnglish
AuthorRoland Barthes
LanguageEnglish
Publication Date41345
Number of Pages288

Mythologies: The Complete Edition Paperback English by Roland Barthes - 41345

Added to cartatc
Cart Total AED 73.00
Loading