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| Publisher | John Wiley and Sons Inc |
| ISBN 13 | 9781118518588 |
| ISBN 10 | 1118518586 |
| Author | Stephen J. Genco |
| Book Format | Paperback |
| Language | English |
| About the Author | Stephen j. Genco, phd, is a founder of the modern neuromarketing revolution. Andrew p. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter steidl, mba, phd, has carried out neuromarketing assignments with a number of fortune global 100 corporations. |
| Language | English |
| Publication Date | 41492 |
| Number of Pages | 384 |
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