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Specifications
| Publisher | McGraw-Hill Education - Europe |
| ISBN 13 | 9780071263368 |
| Book Subtitle | 9 |
| Book Description | Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management". |
| Language | English |
| Author | C.Merle Crawford, C. Anthony Di Benedetto |
| Edition Number | 9 |
| Publication Date | 01 Jan 2008 |
| Number of Pages | 552 |
New Products Management Paperback English by C.Merle Crawford - 01 Jan 2008
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