Pack Of 12 Hydro Boost Hydrating Face Mask Blue 1.0 oz (30 ) per maskounce

OverviewAn independent company until its 1994 acquisition by Johnson & Johnson, Neutrogena Corporation manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. The company is especially known for its innovative niche marketing and its leading product, the clear, clean-smelling glycerine soap bar that established its role as a pioneer in the skin care arena. Company Foundations, 1930-60: Headquartered in Los Angeles, California, the company was founded by Emanuel Stolaroff in 1930. In its early years, the company name was Natone, and its function was to supply specialty cosmetics to beauty salons related to the Hollywood film industry. Expansion began in the 1940s, when Natone spread its manufacturing and distribution of cosmetics to the larger retail market. A 1954 business trip to Europe inspired Stolaroff to follow a new product direction that would chart the future course of Natone's operations. Belgian cosmetic chemist Dr. Edmond Fromont had developed a new soap which rinsed quickly and easily, leaving no soap residue. In fact, eleven minutes after washing with Fromont's soap--just one minute longer than with pure water--a person's skin pH would return to normal. This unique soap was called "Neutrogena." Believing that Fromont's soap would be well received by the U.S. market, Stolaroff made arrangements to import and distribute it in the United States. Early marketing plans emphasized the soap's transparency and targeted department stores and drug stores as sales venues. Instrumental in the design of the first marketing strategies for the Neutrogena soap was Lloyd Cotsen. A former archaeologist with a history degree from Princeton, Cotsen married Stolaroff's daughter, Joanne Stolaroff, in 1953, and then went to Harvard for his M.B.A. Beginning in 1957, he became an integral and personally invested player in the family business (he retained ownership of approximately half of Neutrogena's stock until the company's 1994 acquisition).