STRENGTH AND LENGTH: Keep hair growing strong with Aveeno Plant Protein Blend Shampoo, designed to nourish and strengthen strands, soften hair and combat intense frizz
UNIQUE FORMULA: With oat as its first ingredient, along with infusions of plant protein, vegan keratin and chia seeds, this nourishing formula strengthens and softens hair with every use
FRIZZ CONTROL SHAMPOO: Nourish and strengthen strands while containing frizz, all while softening damaged hair. Get all these hair-loving benefits in a complete formula that's good for your hair and the planet
WHOLESOME HAIR CARE: Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers wholesome hair care products that soothe your scalp and nourish your strands
CLINICALLY PROVEN: Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection