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Public Relations Writing: The Essentials Of Style And Format Paperback English by Thomas H. Bivins - 01 Aug 2007

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PublisherMcGraw-Hill Education - Europe
ISBN 139780071101837
Book DescriptionThis text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
LanguageEnglish
AuthorThomas H. Bivins
Edition NumberThe Essentials Of Style And Format
Publication Date01 Aug 2007
Number of Pages395

Public Relations Writing: The Essentials Of Style And Format Paperback English by Thomas H. Bivins - 01 Aug 2007

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