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Specifications
| Publisher | McGraw-Hill Education - Europe |
| ISBN 13 | 9780071101837 |
| Book Description | This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. |
| Language | English |
| Author | Thomas H. Bivins |
| Edition Number | The Essentials Of Style And Format |
| Publication Date | 01 Aug 2007 |
| Number of Pages | 395 |
Public Relations Writing: The Essentials Of Style And Format Paperback English by Thomas H. Bivins - 01 Aug 2007
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