| About the Author | A first-generation direct-sales entrepreneur, Luis Urdaneta is passionate about inspiring new generations of entrepreneurs. After launching a very successful direct selling company in Latin America, Sr. Luis and Ray Urdaneta, his son, cofounded ALCORA GROUP, which is MONAT Global's parent company. MONAT is a multinational company that has been named one of the Top 55 beauty companies in the world by Beauty Inc and one of the Top 23 Direct Sales companies in the world by DSN. MONAT focuses on offering high-end, naturally based products that are innovative and efficacious. Luis is passionate about the direct sales industry. He joined his first company when he was only a teenager and quickly worked his way to the top of its sales distributors. Now, after forty years, he has not only learned how to be a successful field rep, he has also learned how to be a successful leader on the corporate side of the business as well. Luis believes sharing his own rich experiences and passing on wisdom in order to make life better for others is truly his life's best work. He is a passionate, dedicated, and disciplined leader who says he will never stop working because when you love what you do, it's not work at all. Luis lives in Miami, Florida, with his wife, Leudin, and their two daughters, Luisana and Nicole. Follow the Rebel Leadership story at: www.rebelleadershipbook.com. Follow Luis Urdaneta on Instagram at: @luisurdaneta.f Empresario de venta directa de primera generación, la pasión de Luis Urdaneta es inspirar a las nuevas generaciones de empresarios. Después de lanzar una empresa de venta directa de gran éxito en América Latina, el Sr. Luis y Ray Urdaneta, su hijo, fundaron juntos ALCORA GROUP, que más adelante dió lugar a la creación de MONAT Global, una compañía de belleza multinacional, enfocada a ofrecer productos de primera calidad y de base natural de gran eficacia. Luis es un apasionado de la industria de la venta directa; se unió a su primera empresa cuando era sólo un adolescente y rápidamente llegó a la cima. Ahora, después de cuarenta años, no sólo se convirtió en un representante de campo exitoso, sino que también se transformó en un gran líder corporativo. Compartir sus valiosas experiencias y transmitir conocimientos para mejorar la vida de los demás es realmente su pasio, es de hecho "el mejor trabajo que existe en la vida', dice Luis. Es un líder apasionado, dedicado y disciplinado que dice que nunca dejará de trabajar, porque cuando amas lo que haces, no se siente como trabajo. |
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