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Specifications
| Publisher | Pen And Sword Books Ltd |
| ISBN 13 | 9780749482831 |
| ISBN 10 | 749482834 |
| Book Description | Endorsed by the Chartered Banker Insute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically yze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation. |
| About the Author | Anthony Burton is a professional author and broadcaster who has specialised in writing about the history of transport and technology. In the past he has written books on canals, road transport and railways, including most recently _The Canal Pioneers, Round Britain by Canal,_ the Locomotive Pioneers and Steam Traction on the Road. His interest in flying dates back to his time in the RAF when he qualified as a navigator and since then he has enjoyed many forms of flight - having taken to the air in gliders, microlights and balloons and airships. |
| Language | English |
| Author | Richard Abley |
| Language | English |
| Publication Date | 43782 |
| Number of Pages | 400 |
Relationship Management In Banking: Principles And Practice Paperback English by Richard Abley - 43782
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