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null - Resilience of Luxury Companies in Times of Change - Image 1
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Resilience of Luxury Companies in Times of Change

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Product Overview
Specifications
PublisherDe Gruyter
ISBN 139783110723236
ISBN 103110723239
AuthorGabriella Lojacono
LanguageEnglish
About the AuthorGabriella Lojacono is Associate Professor at the Department of Management and Technology and Director of the Made in Italy Vertical, B4I, Bocconi University.She is a senior researcher of the Gucci Lab, Bocconi University. From January 2017 to December 2020, she was Faculty Deputy of the Strategy and Entrepreneurship Knowledge Group. She has been the Director of the Executive Master EMiLux, SDA Bocconi since 2016. She has run several executive education open programs and custom initiatives with some of the leading companies in apparel and leather goods, design, jewelry, hospitality, F&B, automotive, eyewear, and cosmetics. Her research projects have focused on the international growth of the Made in Italy industries and companies as well as on luxury strategy and business models. She is the author of numerous books and articles on her topics of interest. Her works have been published in Economia & Management, Sloan Management Review, Long Range Planning, and International Business Review, among others. She has authored numerous case studies, filed in international databases, about multinational companies such as Farfetch, Starbucks, Davines, Inditex, Ferrari, Illy, Gucci, and Valentino.
Publication Date23 August 2021
Number of Pages336 pages
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Resilience of Luxury Companies in Times of Change
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