Salt, Sugar, Fat
Was:
AED 84.00
Now:
AED 82.00 Inclusive of VAT
Saving:
AED 2.00
Free Delivery
Get it by 21 - 26 Feb
Earn 5% cashback with the Mashreq noon Credit Card. Apply now
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
70%
Partner Since
7+ YearsSpecifications
| Publisher | Ebury Publishing |
| ISBN 13 | 9780753541470 |
| ISBN 10 | 753541475 |
| Author | Michael Moss |
| Language | English |
| Book Description | The No.1 New York Times BestsellerIn China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.Are you ready for the truth about what’s in your shopping basket? |
| Publication Date | 20140102 |
| Number of Pages | 480 |
Salt, Sugar, Fat
Added to cart
Cart Total AED 82.00
