Scientific Advertising: Original Classic Edition
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| Publisher | Sound Wisdom |
| ISBN 13 | 9781640954250 |
| ISBN 10 | 1640954252 |
| Book Description | The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Dra |
| About the Author | Known as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. |
| Language | English |
| Author | Claude Hopkins |
| Publication Date | 2023-04-18 |
| Number of Pages | 100 pages |
Scientific Advertising: Original Classic Edition
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