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Seeing Is Believing: An Introduction To Visual Communication Paperback English by Dr Arthur Asa Berger - 09 Aug 2011

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PublisherMcGraw-Hill Education - Europe
ISBN 139780073534251
Book DescriptionSeeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.
LanguageEnglish
AuthorDr Arthur Asa Berger
Edition NumberAn Introduction To Visual Communication
Publication Date09 Aug 2011
Number of Pages288

Seeing Is Believing: An Introduction To Visual Communication Paperback English by Dr Arthur Asa Berger - 09 Aug 2011

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