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Selfish, Scared and Stupid: Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

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PublisherWiley
ISBN 139780730312789
ISBN 10073031278X
Book DescriptionAppealing to humans' basic instincts to increase influence, buy-in and resultsSurvival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan―fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can failDiscover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish naturesExamine the link between fear and the unknown, including strategies for quelling fears and turning them into actionLearn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resistThis provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
About the AuthorDan Gregory and Kieran Flanagan are behavioural researchers and strategists and the founders of innovation and engagement think-tank, The Impossible Institute™. Dan can also be seen on ABC TV's Gruen Planet. Read more
LanguageEnglish
AuthorKieran Flanagan
Publication Date2014-12-09
Number of Pages224 pages

Selfish, Scared and Stupid: Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

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