Service Management: An Integrated Approach Paperback English by Bart Van Looy - 16 April 2013
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| Publisher | Pearson Education Limited |
| ISBN 13 | 9780273732037 |
| Book Subtitle | An Integrated Approach |
| Book Description | Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students |
| Language | English |
| Author | Bart Van Looy, Paul Gemmel, Roland Van Dierdonck |
| Edition Number | 3 |
| Publication Date | 16 April 2013 |
| Number of Pages | 544 |
Service Management: An Integrated Approach Paperback English by Bart Van Looy - 16 April 2013
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