Sound Business: How to Use Sound to Grow Profits and Brand Value
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| Publisher | Management Books 2000 Ltd |
| ISBN 13 | 9781852526689 |
| ISBN 10 | 1852526688 |
| Book Description | A fascinating practical guide to the use of sound in business, from performance-enhancing soundtracks to retail environments and office partitions. The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business. Julian Treasure is founder of the world's first strategic sound consultancy and an international consultant on all matters of the use and abuse of sound in business and commerce. He is frequently invited to speak at international conferences. |
| About the Author | Julian Treasure is founder of the world's first strategic sound consultancy and an international consultant on all matters of the use and abuse of sound in business and commerce. He is frequently invited to speak at international conferences. |
| Language | English |
| Author | Julian Treasure |
| Publication Date | 2010-11-30 |
| Number of Pages | 278 pages |
Sound Business: How to Use Sound to Grow Profits and Brand Value
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