Publisher | Penguin |
ISBN 13 | 9780241958223 |
ISBN 10 | 241958229 |
Book Subtitle | How Great Leaders Inspire Everyone To Take Action |
Book Description | The inspirational bestseller that ignited a movement and asked us to find our WHYDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all timewith more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of theirorganization.Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.START WITH WHYasks (and answers)the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same wayand it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. |
Editorial Review | One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes) A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work) |
About the Author | Simon Sinek is the bestselling author of Start With Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start With Why is the third most popular video of all time on TED, with more than 28.2 million views. startwithwhy |
Language | English |
Format | Paperback |
Author | Simon Sinek |
Language | English |
Edition Number | 1 |
Publication Date | 40704 |
Number of Pages | 256 |
Start With Why Paperback English by Simon Sinek - 40704