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Strategic Electronic Marketing: Managing E-Business paperback english - 27 May 2000

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Overview
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PublisherCengage Learning, Inc
ISBN 139780324013191
Book SubtitleManaging E-Business
Book DescriptionTaking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses.
LanguageEnglish
AuthorBrad Kleindl
Publication Date27 May 2000
Number of Pages288

Strategic Electronic Marketing: Managing E-Business paperback english - 27 May 2000

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