العربية
  • Free & Easy Returns
  • Best Deals
العربية
loader
Wishlist
wishlist
Cart
cart

Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design hardcover english - 15 Aug 2018

Now:
AED 228.95 Inclusive of VAT
Only 2 left in stock
noon-marketplace
Get it by 19 Nov
Order in 19 h 32 m
VIP ENBD Credit Card

VIP card

Earn 5% cashback with the Mashreq noon Credit Card. Apply now

Pay 4 interest-free payments of AED 57.24.Learn more
Split in 4 payments of AED 57.24. No interest. No late fees.Learn more
Delivery 
by noon
Delivery by noon
High Rated
Seller
High Rated Seller
Cash on 
Delivery
Cash on Delivery
Secure
Transaction
Secure Transaction
1
1 Added to cart
Add To Cart
Noon Locker
Free delivery on Lockers & Pickup Points
Learn more
free_returns
Enjoy hassle free returns with this offer.
Item as Described
Item as Described
50%
Partner Since

Partner Since

2+ Years
Great Recent Rating
Great Recent Rating
Overview
Specifications
PublisherJohns Hopkins University Press
ISBN 139781421425740
ISBN 101421425742
Book SubtitleHow Marketing Works Underground to Influence Nurses
Book DescriptionBorn in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before
About the AuthorJohn Wall, a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College.
LanguageEnglish
AuthorJohn Wall
Publication Date15 Aug 2018
Number of Pages344

Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design hardcover english - 15 Aug 2018

Added to cartatc
Cart Total AED 228.95
Loading