OverviewWe are a brand founded by a woman in her 50s with deep beauty industry experience and a passionate belief that women just get better as they get older. Hence, we believe that beauty is not defined by age. Better Not Younger is a haircare brand for women over 40 whose sense of confidence and beauty gets better every day. All Better Not Younger hair products are specifically designed for aging hair. As we age, our lashes go through similar changes as our hair, becoming finer, thinner and slower to grow. This is why we developed a formula for fuller and thicker-looking lashes. . Packed with rich ingredients such as pumpkin seed extract, panthenol, biotin, hyaluronic acid and peptide complex, our lash serum nourishes and conditions to support healthier-looking lashes. Unlike other lashes and eye brow serum, eyelash primer, lash boost formulas, or even castor oil for eyelashes, our eyelash enhancing serum formula contains a blend of ingredients to help address age-related hair thinning, including your eyelashes. Say goodbye to your old clear mascara for eyelashes, lash extensions, falsies lash serums, lash bond conditioner, so-called all natural eyelash serum, and other lash lengthening serum products, and say hello to our specially formulated eyelash enhancer serum made with a blend of peptides, Hi vitamins, and nutrients that work together to help strengthen the lasheswhile conditioning and smoothing their appearance to support thicker-, healthier-looking lashes. See for yourself. Get better, more gorgeous lashes with the Better Not Younger Superpower Lash Serum This lash boosting serum is also vegan, sulfate-free, paraben-free, and cruelty-free. Made in the USA.
Clinically Proven Lashes Serum - Get up to 82% increase in the appearance of lash density in just 4 weeks.* Tested safe for use on eyelashes and around the eye area. (*Independent clinical study with daily use of our eyelash conditioner serum for 4 weeks. Individual results may vary.)
Superpower Eyelash Enhancer - With a blend of peptides, vitamins, and nutrients, our eyelashes serum helps strengthen lashes while conditioning and smoothing their appearance. It also helps smooth hairs, protecting brittle, damaged lashes for naturally thicker & healthier-looking lashes.
Rich Blend of Ingredients - Our non-irritating lash conditioner formula is made with Pumpkin Seed Extract, Panthenol, Biotin, Hyaluronic Acid, and Peptide Complex; making our lash serum rich in potassium, vitamins A, B, C, and amino acids, to help effectively get fuller and thicker-looking lashes.
Steps to Better, Gorgeous Lashes - Clean and dry eyelids and lashes, then apply a thin layer of serum to the skin of the eyelid at the base of the upper and lower eyelashes with our easy-to-use eyelash applicator. For optimal results, apply the eye lash serum once daily for 4 weeks.
Better Not Younger Hair - Our haircare brand for women believes that beauty is not defined by age. Our clean and clinical products are designed for hair that's seen a decade or five, that's why our eyelash enhancer and all our hair products for women are paraben-free, sulfate-free or SLS-free, and cruelty-free.