Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races
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Specifications
| Publisher | Oxford University Press Inc |
| ISBN 13 | 9780190947569 |
| ISBN 10 | 019094756X |
| Author | Kim Fridkin |
| Book Format | Hardcover |
| Language | English |
| Book Description | Negative campaigning is a central component of political campaigns in the United States. Yet, until now, most evidence has suggested that negative campaigning has little effect on voters. How can we reconcile the findings of a plethora of empirical s |
| About the Author | Kim L. Fridkin is a Foundation Professor of Politics and Global Studies at Arizona State University, where she has taught since 1989. She is an expert in the areas of women and politics, campaigns and elections, and U.S. voting behavior. She is the author of The Political Consequences of Being a Woman and has co-authored The Changing Face of Representation: The Gender of U.S. Senators and Constituent Communications, No Holds Barred: Negative Campaigning in the U.S. Senate, and The Spectacle of U.S. Senate Campaigns with Patrick J. Kenney. Patrick J. Kenney is Dean of the College of Liberal Arts and Sciences and a Foundation Professor of Politics and Global Studies at Arizona State University, where he has taught since 1986. He is an expert on campaigns, elections, and U.S. voting behavior. |
| Publication Date | 2019-06-06 |
| Number of Pages | 256 pages |
Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races
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