The Art Of Choosing printed_book_paperback english - 7/4/2011
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| Publisher | Abacus Software |
| ISBN 13 | 9780349121420 |
| Book Description | Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use the art of choosing as your companion and guide for the many challenges ahead. |
| About the Author | Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell. |
| Language | English |
| Format | Paperback |
| Author | Sheena Iyengar |
| Publication Date | 7/4/2011 |
| Number of Pages | 352 |
The Art Of Choosing printed_book_paperback english - 7/4/2011
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