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Specifications
| Publisher | Dar El Farouk |
| ISBN 13 | 9789774087929 |
| Book Description | In this pioneering book, Dr. Easton and his colleagues talk about the development taking place in the field of telephone use in light of information technology and modern technologies, as it has become a major component in modern marketing processes and methods. The authors begin their discussion in this book by explaining the concept of customer management through the telephone. They then discuss the advantages of this method. They talk about its role in raising customer satisfaction rates and increasing sales opportunities. They go on to describe how to plan and prepare for this process and equip the work team to carry out customer management tasks over the phone. In this regard, the book includes precise details about the principles and methods of this process. This is in addition to actual examples and case studies drawn from real life, and multiple ready-to-use models. |
| Language | Arabic |
| Author | Merlin Easton/Anna Thompson/Chris Wheeler |
The art of managing customers over the phone - Modern Marketing Skills Series
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