The Attention Economy and How Media Works: Simple Truths for Marketers
Now:
AED 233.00 Inclusive of VAT
Only 1 left in stock
Get it by 17 Dec
Pay 4 interest-free payments of AED 58.25.Learn more
Split in 4 payments of AED 58.25. No interest. No late fees.Learn more
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
70%
Partner Since
7+ YearsSpecifications
| Publisher | Springer Verlag, Singapore |
| ISBN 13 | 9789811515392 |
| ISBN 10 | 9811515395 |
| Book Description | This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control. |
| Language | English |
| Author | Karen Nelson-Field |
| Language | English |
| Publication Date | 2020-01-05 |
| Number of Pages | 152 pages |
The Attention Economy and How Media Works: Simple Truths for Marketers
Added to cart
Cart Total AED 233.00
