العربية
  • Free & Easy Returns
  • Best Deals
العربية
loader
Wishlist
wishlist
Cart
cart

The Creative Economy: How People Make Money From Ideas Paperback English by John Howkins - 41591

Now:
AED 76.85 Inclusive of VAT
noon-marketplace
Get it by 28 Dec
Order in 5 h 40 m
VIP ENBD Credit Card

VIP card

Earn 5% cashback with the Mashreq noon Credit Card. Apply now

Delivery 
by noon
Delivery by noon
High Rated
Seller
High Rated Seller
Cash on 
Delivery
Cash on Delivery
Secure
Transaction
Secure Transaction
1
1 Added to cart
Add To Cart
Noon Locker
Free delivery on Lockers & Pickup Points
Learn more
free_returns
Enjoy hassle free returns with this offer.
Item as Described
Item as Described
50%
Partner Since

Partner Since

2+ Years
Overview
Specifications
PublisherPenguin Books Ltd
ISBN 139780141977034
ISBN 10141977035
Book SubtitleHow People Make Money From Ideas
Book DescriptionCreativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Editorial ReviewA point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization * A valuable introduction to its brave new world * Sunday Times * The first really practical guide for people working in the creative industries * Director Magazine * John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *
About the AuthorJohn Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.
LanguageEnglish
AuthorJohn Howkins
LanguageEnglish
Publication Date41591
Number of Pages304

The Creative Economy: How People Make Money From Ideas Paperback English by John Howkins - 41591

Added to cartatc
Cart Total AED 76.85
Loading