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| Publisher | Springer Nature Switzerland AG; 1st ed. 2021 edition |
| ISBN 13 | 9783030529765 |
| ISBN 10 | 3030529762 |
| Author | Roland T. Rust |
| Book Format | Paperback |
| Language | English |
| About the Author | Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business, and Founder and Executive Director of the Center for Excellence in Service at the University of Maryland, USA. Ming-Hui Huang is Distinguished Professor of Information Management at National Taiwan University, Taiwan. Her research focuses on the intersection of technology and strategy, and its impact on service. Read more |
| Publication Date | 19 January 2021 |
| Number of Pages | 179 pages |
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