The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
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| Publisher | Kogan Page |
| ISBN 13 | 9781398611054 |
| ISBN 10 | 1398611050 |
| Book Description | Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics. |
| About the Author | Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City. Clients have included Away, Inc., Fast Company, the Global CMO Growth Council and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly presents on PR at industry events, including Digital Summit, Silicon Slopes, INBOUND and New York Advertising Week. She is an adjunct professor at New York University (NYU). Scranton recently served on the Board of Directors for the Smith College Club of New York City, and she is a member of New York Women in Communications, The Step Up Network, Ellevate and Ladies who Launch. Having arranged bookings for networks including CNN, Fox News, CNBC, MSNBC and ABC early into her career, she is an expert on obtaining earned media. |
| Language | English |
| Author | Annie Pace Scranton |
| Publication Date | 2023-08-03 |
| Number of Pages | 184 pages |
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
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