The Hidden Rules of Successful Negotiation and Communication: Getting to Yes!
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| Publisher | Springer |
| ISBN 13 | 9783319061931 |
| ISBN 10 | 3319061933 |
| Author | Marc O Opresnik |
| Language | English |
| Book Description | Negotiations in professional or private life often take an unsatisfactory course due to stress, confrontation with aggressive or unfair behavior, or because of overwhelming situations.Negotiations generally require a thorough preparation, strateg |
| About the Author | Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI St. Gallen Management Institute, a leading international business school, and Professor of Business Administration at the Lübeck University of Applied Sciences. In addition, Dr. Opresnik is a visiting professor of international universities such as the European Business School in London and the East China University of Science and Technology in Shanghai. His experiences spans 10 years of working in management and marketing positions for Shell International Petroleum Co. Ltd. and is the author of numerous articles and books, including the international marketing textbook "Marketing - A Relationship Perspective" (Vahlen, 2010). Along with Kevin Keller and Phil Kotler, one of the world’s leading marketing professors, he works as a co-author of the German edition of "Marketing Management", the "Bible of marketing," which will be released in 2014. As managing director of the consulting firm Opresnik Management Consulting, he works as a coach, keynote speaker and consultant to numerous international corporations, institutions and governments. |
| Publication Date | 1 July 2014 |
| Number of Pages | 136 pages |
The Hidden Rules of Successful Negotiation and Communication: Getting to Yes!
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