The IDEATE Method: Identifying High-potential Entrepreneurial Ideas paperback english - 14-04-2020
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| Publisher | Sage Publications Inc |
| ISBN 13 | 9781544393247 |
| ISBN 10 | 1544393245 |
| Book Subtitle | Identifying High-potential Entrepreneurial Ideas |
| Book Description | Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset. |
| About the Author | Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at the |
| Language | English |
| Author | Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck |
| Publication Date | 14-04-2020 |
| Number of Pages | 104 |
The IDEATE Method: Identifying High-potential Entrepreneurial Ideas paperback english - 14-04-2020
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