The Innovator's Hypothesis : How Cheap Experiments Are Worth More Than Good Ideas Paperback English by Michael D. Schrage - 05 Mar 2016
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| Publisher | MIT Press Ltd |
| ISBN 13 | 9780262528962 |
| ISBN 10 | 262528967 |
| Book Subtitle | How Cheap Experiments Are Worth More Than Good Ideas |
| Book Description | What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively-and competitively-crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than 5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. |
| About the Author | Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after consultant on lightweight, high-impact innovation design, he is the author of Serious Play: How The Worlds' Best Companies Simulate To Innovate and Who Do You Want Your Customers To Become?, as well as a popular blogger on the Harvard Business Review website. |
| Language | English |
| Author | Michael D. Schrage |
| Publication Date | 05 Mar 2016 |
| Number of Pages | 256 |
The Innovator's Hypothesis : How Cheap Experiments Are Worth More Than Good Ideas Paperback English by Michael D. Schrage - 05 Mar 2016
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