1
Available Soon
Specifications
| Publisher | Pearson Education (US) |
| ISBN 13 | 9780273712534 |
| Book Subtitle | The Secrets Of Efficient Growth |
| Book Description | One of the most frequent challenges that managers and executives face today is: 'How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. |
| Language | English |
| Author | Jean-Claude Larreche |
| Publication Date | 15 May 2008 |
| Number of Pages | 304 |
The Momentum Effect: The Secrets Of Efficient Growth: How To Ignite Exceptional Growth paperback english - 15 May 2008
Added to cart
Cart Total AED 0.00
