The Next Cmo: A Guide to Operational Marketing Excellence
Now:
AED 246.00 Inclusive of VAT
Only 1 left in stock
Get it by 17 Dec
Pay 4 interest-free payments of AED 61.50.Learn more
Split in 4 payments of AED 61.50. No interest. No late fees.Learn more
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
70%
Partner Since
7+ YearsSpecifications
| Publisher | Archway Publishing |
| ISBN 13 | 9781665711388 |
| ISBN 10 | 1665711388 |
| Book Description | The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy. |
| Language | English |
| Author | Peter Mahoney |
| Publication Date | 2021-09-09 |
| Number of Pages | 254 pages |
The Next Cmo: A Guide to Operational Marketing Excellence
Added to cart
Cart Total AED 246.00
