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The Next Cmo: A Guide to Operational Marketing Excellence

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Overview
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PublisherArchway Publishing
ISBN 139781665711388
ISBN 101665711388
Book DescriptionThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
LanguageEnglish
AuthorPeter Mahoney
Publication Date2021-09-09
Number of Pages254 pages

The Next Cmo: A Guide to Operational Marketing Excellence

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