The Playful Politics of Memes
Now:
AED 700.00 Inclusive of VAT
Free Delivery
Only 1 left in stockFree DeliveryOnly 1 left in stock
Get it by 20 - 25 March
Earn AED 35.00 cashback with the Mashreq noon Credit Card. Apply now
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Specifications
| Publisher | Routledge |
| ISBN 13 | 9781032449500 |
| ISBN 10 | 1032449500 |
| Author | Mette Mortensen |
| Book Format | Hardcover |
| Language | English |
| Book Description | Memes work as rhetorical weapons and discursive arguments in political conflicts. Across digital platforms, they confirm, contest and challenge political power and hierarchies. They simultaneously create social distortion, hostility, and a sense of community. Memes thus not only reflect norms but also work as a tool for negotiating them. At the same time, memes meld symbolic and cultural elements with technological functionalities, allowing for replicability and remixing.This book studies how memes disrupt and reimagine politics in humorous ways. Memes create a playful activity that follows a shared set of rules and gives a (shared) voice, which may generate togetherness and political identities but also increase polarization. As their template travels, memes continue to appropriate new political contexts and to (re)negotiate frontiers in the political. The chapters in this book allow us to chart the playful politics of memes and how they establish or push frontiers in various political, cultural, and platform-specific contexts. Taken together, memes can challenge and regenerate populism, carve out spaces for new identity formations, and create togetherness in situations of crises. They can also, however, lead to the normalization of racist discourses.This book will be of interest to researchers and advanced students of Media and Communication Studies, Information Studies, Politics, Sociology, and Cultural Studies. It was originally published as a special issue of the journal, Information, Communication & Society. |
| About the Author | Mette Mortensen is Professor and Deputy Head of Department for Research at the Department of Communication, University of Copenhagen, Denmark.Christina Neumayer is Associate Professor of Media Studies at the Department of Communication, University of Copenhagen, Denmark. |
| Publication Date | 22 May 2023 |
| Number of Pages | 188 pages |
The Playful Politics of Memes
Added to cart
Cart Total AED 700.00
