The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
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- PublicAffairs
- Duncan, David S
- The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
Specifications
| Publisher | PublicAffairs |
| ISBN 13 | 9781541774490 |
| ISBN 10 | 1541774493 |
| Book Description | The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior |
| About the Author | David Scott Duncan is a managing director at Innosight, where he works with leaders to create customer-centric teams, strategies, and organizations. He is the coauthor of two previous books, including the Wall Street Journal bestseller Competing Against Luck: The Story of Innovation and Customer Choice, written with the legendary Harvard Business School professor Clayton Christensen. A leading authority on the theory and application of jobs to be done, Duncan has extensive experience conducting market investigations around the world. Prior to Innosight, he worked for four years as a consultant at McKinsey & Company and earned a PhD in physics from Harvard. He lives with his family in East Greenwich, RI. |
| What's In The Box | Books |
| Language | English |
| Author | Duncan, David S |
| Language | English |
| Publication Date | 5/4/2021 |
| Number of Pages | 224.0 |
The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
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