Titan: Inside India's Most Successful Consumer Brand Hardcover
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Specifications
| Publisher | Hachette India |
| ISBN 13 | 9789350099780 |
| ISBN 10 | 9350099780 |
| Author | VINAY KAMATH |
| Language | English |
| Book Description | When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. |
| Format | Hardcover |
Titan: Inside India's Most Successful Consumer Brand Hardcover
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