Toy Monster: The Big, Bad World Of Mattel Paperback English by Jerry Oppenheimer - 2-Feb-10
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| Publisher | John Wiley and Sons Ltd |
| ISBN 13 | 9780470548585 |
| Author | Jerry Oppenheimer |
| Language | English |
| Book Subtitle | The Big, Bad World Of Mattel |
| Book Description | An eye-popping, unauthorized expos? of the House of BarbieFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scamEngaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games. |
| About the Author | JERRY OPPENHEIMER has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated magazine shows, including Good Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace, BBC News, Fox News, and more. |
| Publication Date | 2-Feb-10 |
| Number of Pages | 280 |
Toy Monster: The Big, Bad World Of Mattel Paperback English by Jerry Oppenheimer - 2-Feb-10
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