Truth: He New Rules For Marketing In A Skeptical World paperback english - 16 July 2007
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| Publisher | Amacom |
| ISBN 13 | 9780814473764 |
| Book Subtitle | He New Rules For Marketing In A Skeptical World |
| Book Description | As companies evolve to adopt, integrate and leverage software as a key element of their success in the 21st century, a series of processes and methodologies compete for the attention of their product teams. In many cases, each discipline represented in these teams - product production, software engineering and design - learns a different model. This brief tactical book reconciles the differences perceived in Lean Startup, Agile and Design Thinking, focusing not on rituals and practices but on the values that underpin the three methods. Written by Jeff Gothelf, author of the award-winning book Lean UX, and the book Sense & Reponse, The tactics of this book come from years of practical experience in team leadership and in coaching and mentoring companies ranging from small start-ups. If you are a product manager, software engineer, designer or team leader, you will find in this book practical tools that are immediately applicable to the daily activities of your team. |
| Language | English |
| Author | Lynn Upshaw |
| Publication Date | 16 July 2007 |
| Number of Pages | 272 |
Truth: He New Rules For Marketing In A Skeptical World paperback english - 16 July 2007
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