Unlevel the Playing Field: The Biggest Mindshift in PPC History
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| Publisher | Modern Marketing Masters; Standard Edition |
| ISBN 13 | 9781544523330 |
| ISBN 10 | 1544523335 |
| Author | Frederick Vallaeys |
| Language | English |
| Book Description | Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you. |
| About the Author | Frederick Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in digital marketing. He is the co-founder and CEO of Optmyzr, an award-winning PPC management platform with industry-leading solutions designed to power up campaigns through smarter tools and automation. One of Google's first 500 employees, Frederick helped pioneer PPC marketing as the company's first AdWords evangelist. He is a visionary, industry thought leader, and frequent conference speaker who hosts Optmyzr's PPC Town Hall and regularly contributes to Search Engine Land, a blog that recognized him as 2018's SEM Contributor of the Year and the 2021 Search Marketer of the Year. |
| Publication Date | 25 January 2022 |
| Number of Pages | 262 pages |
Unlevel the Playing Field: The Biggest Mindshift in PPC History
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