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What's Next Is Now: How to Live Future Ready

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Overview
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PublisherHarper Business
ISBN 139780063294868
ISBN 100063294869
AuthorFrederik Pferdt
Book FormatHardcover
LanguageEnglish
Book DescriptionA 2024 "NEXT BIG IDEA CLUB" MUST-READGoogle’s first Chief Innovation Evangelist inspires you to shape your own future, navigate ambiguity and uncertainty with intention, and transform problems and challenges into pr
About the AuthorAs Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt shaped one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and prototype cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Born in Germany, he lives with his family in Santa Cruz, California.
Publication Date2024-06-18
Number of Pages272 pages

What's Next Is Now: How to Live Future Ready

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